Lilla Nygatan 23
111 28 Stockholm
There is no doubt that the Swedes are the coolest kids on the block. Whether they are gifting the rest of the world with chic fast fashion or streamlined housewares, Sweden's designers leave the sartorial set drooling over their every creation. At the pinnacle of Swedish cool resides the cult label Acne Studios. The brand offers a delectable range of items that entice with elegant construction and minimalist luxury, sparking demand for every one of its enviable pieces.
The Stockholm-based label was founded in 1996 and quickly gained a fashion following due to its understated yet luxe designs. Its inception began with the idea to establish a creative collective that would advertise its lifestyle products through alternative means, like the brand's own magazine. Beautifully crafted raw denim jeans put the label on the map, and its innovative styling and A-list fans have kept it firmly in place.
Acne's Scandinavian roots are evident in its spare, streamlined designs. Even when a piece features a bold color or print, the chic simplicity of the construction inevitably tempers the look, creating a modern, understated silhouette. The line offers both men's and womenswear and includes bags and shoes in luscious leathers and interesting shapes. Never fussy or precious, Acne's creations are the ultimate in sartorial cool.
Acne has become the go-to label for many a style-lover, and the brand's cult following is evidence of its ascension in the fashion ranks. Its Swedish aesthetic is enticing to a broad range of shoppers, from the blogger flaunting Acne jeans to the editor donning an elegantly simple white shirt. In the world of Acne, simple means anything but boring.