American Vintage

American Vintage is a favorite brand among young adults in urban areas. Despite its name, the label is edgy and modern. A romantic attitude permeates American Vintage's clothing, which is designed to be striking in its minimalism. 

The Style

 American Vintage produces practical clothing for casual wear. It values comfort and function over following the strict rules of fashion, though it does utilize some careful and subtle structuring techniques when necessary. The clothes are made out of the finest knits and trimmed with silk in a fun combination of blue-collar thrift and upscale decadence.

American Vintage's stock is comprised of basic separates. The clothing is distinguished from basic gym wear by its bright colors and meticulous craftsmanship. Despite the retro colors, American Vintage's clothing is cut to look contemporary. The shoulders and necklines are slouchy, and the bodices of dresses fold over their waistlines to create blouson silhouettes.
 
 American Vintage's clothing looks best when it is layered. The camisole tanks, t-shirts and cardigans are all different lengths, so tiered blocks of color are visible when the garments are worn together. A fitted item like skinny jeans should be paired with a draping open-knit sweater or a long sleeve top. A dress or skirt with a flattering cut needs to be worn with a jacket that obscures the outlines of one's figure. When in doubt, a pair of tights or leggings in an unusual color is a great way to make an American Vintage outfit more unique.