The Donna Karan Company LLC
550 Seventh Avenue, New York
New York 10018
Donna Karan started her DKNY fashion line in 1989 as a more affordable and youth-oriented alternative to her high-end Donna Karan New York line. DKNY is most commonly associated with high-quality fashion for young women.
DKNY is a favorite brand among fashionable girls in urban areas. The clothing is high-end enough to be exclusive without being out of touch with the way real girls like to dress. DKNY is a gateway label for budding trendsetters. The Delicious apple-themed fragrances are among the most popular perfumes in the youth market. There are many flankers to the DKNY line, including brands for sportswear, underwear and baby clothing. 1992 saw the debut of the DKNY menswear line.
The DKNY women's line features energetic party dresses for irreverent young women. These are not precious, fragile couture garments. The dresses are generally knee-length and tailored at their waists. If the styles in the DKNY lookbook seem familiar, it is because down-market mass retailers routinely knock them off a few seasons after they are introduced. DKNY was one of the first labels to introduce modern incarnations of lace party dresses and sheer shirt dresses; they are now among the most popular women's garments sold in every store. Young women who want to be the first of their friends to wear the hottest new styles quickly become DKNY devotees.
DKNY has begun incorporating retro touches into its clothing. High-waisted flared jeans in particular have been big sellers for the company. Supermodel Jessica Stam appears in DKNY fragrance ads, and Twilight actress Ashley Greene is the current clothing spokesmodel. These young women epitomize the brand. The DKNY girl is beautiful with a hint of toughness. She is world-wise and has her feet planted firmly on the ground, and she needs strong, beautiful clothes to match her fierce attitude.