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Becoming the guilty pleasure of every budding fashionista is by all accounts an insurmountable task, but one New York based duo has managed to do just that, and what's more, they've made it appear completely effortless. That brilliant pair is Jack McCollough and Lazaro Hernandez, the brains behind Proenza Schouler.
McCollough and Hernandez met while still attending the Parsons School of Design in New York City, but it didn't take long for a partnership to develop. After working on their senior thesis together in 2002, their entire collection was purchased by Barneys New York, and Proenza Schouler was officially born. The story behind this interesting choice of name for their label? It's a combination of their mothers' maiden names.
Known for its clean and precise tailoring, youthful cuts, and luxe fabrics, the womenswear label received recognition from both the fashion world and its consumers almost immediately, garnering awards from the CDFA in 2004, 2007, and 2011. Since the inception of their sartorial brainchild, the duo has also released a sophisticated line of fashion forward shoes, and several collections of handbags featuring playful new updates on classic styling. This includes of course, the PS1 messenger bag, which has become a wardrobe staple for many a young and savvy socialite.
From evening gowns to enviably sexy strappy heels, it seems that nothing is beyond the scope of this fresh and imaginative design team, and it appears that the buyers at Barneys New York, Bergdorf Goodman, and Harvey Nichols (just to name a few) would agree.